Considering the theories of emotional response which maintain that emotional messages in drama, music and humor in edutainment approaches to communication are more readily accepted by audience members and more likely lead to behavior change than messages with low emotional content, it is reasonable to believe that use of edutainment in promoting conservation of environment and modernization of agriculture is very vital.
Local people in rural areas come into contact with natural resources so often due to the nature of their daily chores. It would be paramount therefore to target them with edutainment approaches in conserving environment and modernization of Agriculture since they might not afford to buy news papers or and radio sets. Channels such as live theater performances and radio dramas which employ folk theater, puppetry, story telling, songs, music, mimes and folk dances would are paramount in this venture. I have seen this practically happen in several parts of Uganda and Rwanda. See the photos above showing local people in Rukungiri district of Uganda performing to the audience in an agriculture sensitization concert.
Several scholars including Barman (1998), Singhal and Rogers (1999) and Tufte (2005) have written much on this subject proving that the use of edutainment is vital in educating local people on various issues.
Local people in rural areas come into contact with natural resources so often due to the nature of their daily chores. It would be paramount therefore to target them with edutainment approaches in conserving environment and modernization of Agriculture since they might not afford to buy news papers or and radio sets. Channels such as live theater performances and radio dramas which employ folk theater, puppetry, story telling, songs, music, mimes and folk dances would are paramount in this venture. I have seen this practically happen in several parts of Uganda and Rwanda. See the photos above showing local people in Rukungiri district of Uganda performing to the audience in an agriculture sensitization concert.
Several scholars including Barman (1998), Singhal and Rogers (1999) and Tufte (2005) have written much on this subject proving that the use of edutainment is vital in educating local people on various issues.
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